Purefone is our cloud-based business telephony solution, and is part of the VOIP revolution


Increasingly, businesses are looking for a flexible, low cost, yet user friendly, telephony solution that offers intuitive control without the need for expensive hardware, rentals, support and maintenance.

The perfect solution must be one that is tailored to your business requirements, is future proofed and will evolve and grow with your business, adding new functionality and features along the way.

Unlike many communications services, Purefone is highly accessible. Available on a desk phone, mobile or even an installed app, Purefone allows your business to be highly flexible.

Furthermore, with little or no upfront costs, Purefone eliminates
financial constraints often associated with a traditional phone system.

You can replace your ageing phone system with a cost-effective hosted solution to match your needs, safe in the knowledge that Apex will grow with you and require no on-going maintenance fees.

Our infrastructure is maintained and upgraded
regularly to improve performance, capacity and introduce new features.

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• Voicemail to phone and email
• Call on hold and transfer
• Music on hold
• Hunt groups
• Advanced call routing
• Auto attendant option


• Simple pricing model
• Low capital expenditure
• Scalable to grow with your business
• Future-proof infrastructure
• No on-going maintenance fees